After the soar in popularity of skin tight bottoms of the late naughts and early tens, the later half of the decade saw a shift towards looser and frankly waaay more comfortable wide leg silhouette. There are endless reasons why you should love them – they elongate the legs, accentuate the waist, always look extra …
The function of fashion has developed over the course of time. From mere functionality to status symbol to self-expression, the value of fashion has transitioned within a society. Although the importance of it has been present for a good number of centuries, the concept of using it as a form of entertainment is a fairly …
The white shirt is a wardrobe foundation for every woman, man and child. As an ingredient of many uniforms and board room assemblies, it is no wonder some fashion enthusiasts avoid it like the plague in fear of being – god forbid – too dull. Well, have I got news for you my dear fashionistas! …
What better way there is to kickstart the occasionally grey month of October than with a new, bright and bold you! If you feel your wardrobe could use ‘refreshing’ (and we always do, don’t we) check out a few new arrivals from The Kemist. BRIGHT, BRIGHTER, BRIGHTON When October rain spells kick in, who …
Despite being on the hot list for this season, brown has been getting some bad rep over the years as being boring, matronly and highly avoidable. Admittedly, brown is the queen of neutral hues – hence it does not quite have the outstanding quality of, let’s say, neon green. However, it’s simplicity and exquisite adaptability …
Well, that’s it for September. For a month that lasted about five minutes it sure had a lot of happenings- at least in the fashion industry. The wrap on the major fashion weeks has left us with a colourful imagery of what the foreseeable future in fashion will look like. Inspired by some of the …
Summer has officially left the hemisphere! Although most of us mourn the last of sunshine filled days, here at The Kemist we strongly believe each new season should be appreciated and celebrated as a fresh start. And what better way there is to celebrate the new season than treating yourself to a brand new look? …
Even if the drop of temperature or returning to the office after holidays is bringing you down you down, new fashion is the one thing you can most certainly look forward to this time of year. The ‘fashion month’ did not disappoint with its selection of must-haves. They are fab and ready to make you …
True fashionistas, however, rejoice at the ever-present return of layers, textures and richness of colours fall fashion is known for. Throw in a couple of runway wild cards big brands are pulling this season in the mix and witness the art that are this autumn’s hottest trends! Preppy For Fall It turns out …
The perfect staple should represent a classic, timeless aesthetic but still be apt for matching with the pieces from the latest collections. Whilst looking for a staple, it is also of utmost importance to pay attention to quality, as it is likely it will be worn on many occasions. Taking into consideration three main …
